Simple Prompt Formula Turns ChatGPT Into a Sales Machine
Most people think ChatGPT is some kind of magical shortcut. They assume it’s going to write killer emails, generate ad copy, and handle sales like a pro, all with just one simple prompt.
But here’s the truth! If you’re using ChatGPT the wrong way, it’s actually slowing you down. Instead of getting helpful results, you get back generic fluff, boring sentences, meaningless advice and nothing that actually makes a difference.
And that’s because ChatGPT isn’t magic, it’s a mirror!
Whatever you put in is exactly what you get out. So if your prompts suck, your results will too.
But once you understand how to prompt ChatGPT correctly with a simple but powerful formula, you can actually turn it into a high-performing sales assistant. One that writes better emails, sharper ad copy, and smarter marketing ideas in half the time. And that’s what this guide is all about.
In this post, I’m going to break down the exact 6-part formula that I use to get sales that never stops coming. So, let’s get into it.
Why Most People Get Weak Results with ChatGPT?
Let’s say you tell ChatGPT: “Help me with sales emails.”
You’ll probably get something like: “Dear valued customer, I hope this email finds you well…”
Yep, that’s boring and not going to generate sales. It’s because the prompt is not up to the point.
If you want better results, you need a stronger prompt. One that gives ChatGPT a clear direction on what you actually want.
The 6-Part Formula That Actually Works
Here’s a six part formula:
- Task
- Context
- Exemplars
- Persona
- Format
- Tone
Let’s break down each of these with simple examples.
1. Task – What Do You Want ChatGPT to Do?
This is where you clearly explain the action you want ChatGPT to take.
Instead of saying “Help with sales,” say: “Write three follow-up emails to re-engage leads who didn’t respond after a demo, focusing on how our software saves them time.”
That’s much more specific and clear.
Formula:
- Start with an action word (Write, Create, Generate)
- Say how much (3 emails, 1 ad, 5 headlines)
- Define the goal (Re-engage leads, Book a call, Sell product)
- Include one focus detail (Main benefit, Product feature, Audience)
This gives ChatGPT a clear idea on what to do and how much to do.
2. Context – Give the AI the Backstory
Most people skip this step and that’s why their results are weak.
ChatGPT is not a mind reader. You’ve got to give it the background info.
Ask yourself: What would I tell a new sales representative on Day One?
Include:
- Who your customer is (job title, industry, age range)
- Where they are in the buying journey (just browsing? ready to buy?)
- Their pain points or objections
- What makes your offer different
- Price range or competitors
The more info you give, the better output you get!
Example: “Our ideal customer is a CFO at a mid-size SaaS company. They’re frustrated with juggling multiple tools and want to streamline reporting before the end of the quarter.”
Now ChatGPT has some context to work with.
3. Exemplars – Show, Don’t Just Tell
Don’t get confused, Exemplars = Examples.
Instead of just asking for an email, show ChatGPT an example of what a good email looks like.
Give it a past email, ad, or post that worked well. You’re basically saying, “Do more of this” by giving it an example to work with.
4. Persona – Tell It Who to Write Like
Now, this one’s an important one.
Most prompts sound like a stiff corporate brochure because they forget to assign a persona to it.
When you say, “Write like our top-performing Sales Representative who always crushes the sales,” ChatGPT gets into the role and acts accordingly. It becomes much more sharper, confident and persuasive.
Now, ChatGPT is no longer a generic assistant, it’s a real sales pro who knows the customer inside – out.
Other persona examples:
- “A friendly marketing manager who’s helped launch dozens of SaaS tools.”
- “A founder explaining the product at a pitch competition.”
- “A customer support agent who knows the FAQs by heart.”
This trick alone can make your outputs 10X better.
5. Format – Tell It How to Structure the Output
Are you writing a cold email? A 5-part sequence? A bullet-point list? A one-liner headline?
If you don’t say, ChatGPT will guess. And it might guess wrong.
Tell it:
- What format to use,
- How long it should be,
- If it should include subject lines, CTAs, links, etc.
Example: “Format this as a 5-part cold email sequence. Each email should include a subject line, a short intro, and a single CTA.”
6. Tone – How Should It Sound?
Tone matters. A lot! If your audience doesn’t like overly formal language, don’t let ChatGPT create such outputs.
Instead, say:
- “Friendly but confident”
- “High-energy and benefit-driven”
- “Professional but casual, like a trusted advisor”
Remember, selling is all about building trust, so being helpful and friendly is highly important.
Putting It All Together – The Full Prompt
Let’s say you want to generate cold email subject lines. Your full prompt could look like this:
“Write five cold email subject lines aimed at CFOs in mid-sized SaaS companies. The goal is to highlight how our software can help them cut reporting time by 50%. Include context about our last client, who reduced their monthly close process from 12 days to 6. Use the persona of a senior sales rep who knows how to speak CFO language. Keep the tone confident but casual. Format the output as a bullet list of subject lines.”
We applied all six principles in this prompt. Just see how clear and powerful it has become.
You’re telling ChatGPT what to do, how to do it, and who to be. Nothing else.
Test, Tweak, and Win
Once you’ve got your master prompt, don’t stop there.
Tweak it multiple times and see which one works the best. But only change one thing at a time, maybe the tone, persona, or format.
Then track the data:
- Email open rates,
- Reply rates,
- Clicks,
- Booked calls,
- Sales speed, etc.
After getting some data, double down on what works and toss out what doesn’t. That’s how you turn a good prompt into a money-making machine.
Final Tips to Avoid Common Prompt Mistakes
Let’s wrap up with a few common mistakes to avoid:
- Assuming ChatGPT knows what you want
- Leaving out the context
- Forgetting to guide the tone
- Not showing examples
- Not using clear prompts
Final Thoughts
If you’re tired of getting generic, low-value outputs from ChatGPT, it’s not the tool that’s broken—it’s the prompt.
By using this 6-part formula (Task, Context, Exemplars, Persona, Format, Tone), you’ll start getting sales content that feels sharp, relevant, and personalized.
So now, no more robotic emails. No more weak ads. Just strong copy that sales.
