Balenciaga Issues Apology After Row Over Ads Featuring Kids Holding Toys In Bondage Gear

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After receiving massive backlash on social media, the luxury fashion brand released a statement on its Instagram story on Tuesday.

New Balenciaga ad

New trends : Luxury fashion brand Balenciaga issued an apology on Tuesday after facing backlash over its recent ad campaign featuring little girls holding stuffed animals in bondage garments. The ad campaign was deemed “inappropriate” and “disturbing” by many on Twitter.

After receiving massive backlash on social media, the luxury fashion brand released a statement on its Instagram story on Tuesday.

“We apologize for posting disturbing materials in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved elements for our Spring 23 campaign photoshoot. We strongly condemn the abuse of children in all its forms. We stand up for the safety and well-being of children,” the statement read.

In another Instagram story, the brand said “the plush bags should not have been featured with children in this campaign” and added that the campaign images have been removed from all of the brand’s platforms.

The new adverts were released earlier this week to promote the brand’s online holiday gift shop. The photographs showed children posing with teddy bears in bondage clothing that included fishnet tops, collars with locks and ankle/wrist restraints.

An eagle-eyed YouTuber had also shared another image from the same campaign that had a Balenciaga bag placed on top of a document. When zoomed in, the document was a child pornography court order.

Many on social media found the entire campaign problematic and accused Balenciaga of sexualizing children.

Even after the brand apologized for the photos and deleted the photos online, some users said they didn’t buy Balenciaga’s apology. One user reacted to the apology and said, “Nice try Balenciaga. Let’s just get rid of all law enforcement and apply our apologies. Imagine this kind of world? Wait, we’re in it NOW! Enough with the exploitation children!Balenciaga- leave the children ALONE or pay the LEGAL CONSEQUENCES.

The apology came just days after the fashion brand quit Twitter as Elon Musk took over the social media platform.



Publication date: Nov 25, 2022 1:25 p.m. IST

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