The stakes for winning the world’s greatest sporting event have just risen.
Football fans attending the FIFA World Cup have been left dry after FIFA backed away from a promise to allow alcohol at all eight Qatari venues, but official tournament supplier and sponsor Budweiser has stopped. is left with warehouses full of beer they can’t sell.
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But it looks like they’ve devised a plan to make sure the world’s second favorite drink doesn’t go to waste.
In an overnight Twitter post, they donated all Bud cans intended for World Cup punters to the nation claiming football’s holy grail.
“New day, new tweet. Winning country gets the buds. Who will get them?” the company tweeted.
Qatar’s beer ban could cost FIFA more than A$70 million, with Budweiser also set to seek compensation.
They hold lucrative sponsorship deals for this year’s showpiece and the next in 2026, to be held across America, Mexico and Canada, with FIFA.
Fans will be able to buy and drink alcohol in the Doha City Center Fan Zone, but none at the 64 matches.
Governments around the world have warned football fans to behave their best as Qatar is renowned for its strict laws and law enforcement.
The World Cup kicks off at 12pm WST with the hosts clashing with Ecuador ahead of England’s clash with Iran on Monday night.
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