Coles customer outraged at cost of everyday item

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A savvy supermarket shopper has taken to social media to express her shock after noticing that a popular dairy product now costs almost $10.

The buyer said she was stunned to notice that a 3 liter container of a2 milk costs Coles $9.80.

She explained that she didn’t see the price of the 3L can straight away as it had been reduced to 98c.

“Is $9.80 for a2 milk normal,” she asked.

“It’s certainly not the norm.”

A savvy Coles customer was shocked when she noticed the initial cost of this reduced dairy product.  Facebook
Camera iconA savvy Coles customer was shocked when she noticed the initial cost of this reduced dairy product. Facebook Credit: News Corp Australia
The cost of a three-litre bottle of A2 milk has soared to almost , with a constant price at Woolworths and Coles.
Camera iconThe cost of a three-litre bottle of A2 milk has soared to almost $10, with a constant price at Woolworths and Coles. Credit: Provided
The cost of a three-litre bottle of A2 milk has soared to almost , with a constant price at Woolworths and Coles.
Camera iconThe cost of a three-litre bottle of A2 milk has soared to almost $10, with a constant price at Woolworths and Coles. Credit: Provided

Members of the Markdown Addicts Facebook group informed the woman that she unfortunately had the wrong price.

“Yeah A2 is 9.80. That’s all I can take,” said one social media user.

“Yeah, that’s expensive milk. I pay $9.50 for 3.5L at Costco,” added another.

A member of Markdown Addict noted that the price hike was not exclusive to a2 dairy products.

“Yes, even house brand milk is almost $5 for 3 liters these days,” they said.

Another said he had to switch his family to alternative milks because ‘it’s so expensive’ to buy dairy.

“(Is it) made by prized cows?” a Facebook user joked.

Although the increase in the price of a2 milk is not recent, it is considered to be the result of soaring costs over the past two years.

The a2 Milk Company and its dairy farmers have been impacted by increased manufacturing, transportation, labor and input costs since the start of the pandemic.

Cost pressures have been intensified by natural disasters such as the ongoing floods which have driven up the cost of milk production.

A 3 liter container of a2 milk now costs nearly .
Camera iconA 3 liter container of a2 milk now costs nearly $10. Credit: Provided

The dairy company is certainly not alone in raising prices, but it is understood that the majority of the a2 price increase will be passed on to dairy farmers.

Coles did not respond to requests for comment.

Woolworths also stocks a2 milk for $9.80, but declined to comment on rising costs.

A2 milk is considered a premium product because it comes from cows specifically bred to naturally produce milk that contains only the A2 beta-casein protein.

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