Disney and Snapchat allow you to immerse yourself in the world of Avatar through augmented reality


Ahead of the world premiere of the movie Avatar: The Sense of Water next December, Disney is already warming up in partnership with Snapchat’s parent company, Snapchat, to allow users of the aforementioned social networking platform to engage in a na’ vi to transform and immerse yourself Immerse yourself in the world of Pandora through a new augmented reality lens.

The new lens is already available to all users starting this week, although it will become Snapchat’s main lens on December 15, a day before the world premiere of the sequel to the popular Avatar movie released in 2009. .

Snap notes that users will have a personalized experience, tailored to each of them.

To this end, the new lens will use an automatic learning model based on disadvantageous generative neural networks, advanced computer vision technology and 3D graphics, which can transform each user in real time.

They state that this technology will transform the mouth, eyes, head shape, hair and skin with a true avatar blue striped texture through the new lens, which can also be obtained from all angles using the mobile device.

Augmented Reality as a strategy for marketing campaigns

From Snap, they also point to the benefits of using augmented reality in entertainment industry marketing campaigns.

In this context, they not only point out that users can become familiar with the characters and the world around them, but also point out that their use “provides almost twice the visual attention compared to non-augmented reality equivalents , which leads to better memories”. » and beyond that «brands with augmented reality experiences are 41% more likely to be considered».

Regarding the use of augmented reality glasses in cinema campaigns in 2021, Snpa says that “on top of their video investments (in entertainment), an additional increase in reach of 32% was achieved”.

Now all that remains is to play with the lens while the film premiere arrives in the major cinemas with which young and old can enjoy James Cameron’s new production.

Link: Snapchat lens

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