What is ‘Post.,’ the Twitter Alternative Stealing Mastodon’s Thunder?


While some celebrities and high-profile users have started leaving Twitter publicly to protest Elon Musk’s $44 billion takeover, Mastodon emerged as the first oasis. But frustrations with its complexity have created an opening for another social media platform that has managed to gain traction: publishing, still in beta, focused on news.

Mastodon received a user boost within eight days of Musk’s takeover, adding more than 325,000 App Store and Google Play installs globally and now boasting over 4.5 million users. But Mastodon’s hype plateaued as newbies struggled to navigate the complex multi-server platform and connect with the same users they’d engaged on Twitter.

Now comes Post, a platform that hopes to capture the news-focused element of Twitter with a “clean interface.” Post is currently only in beta and has not disclosed its current user numbers, but says its waiting list is now over 125,000 people, according to Axios.

Post and Mastodon both have a mountain to climb to start truly competing with Twitter, which reported more than 230 million monetizable daily users in Q2. Musk has repeatedly reported increases in usage as the now gutted company scrambles to keep the lights on – which it has done so far without interruption.

But even in its testing phase, Post has caught the eye of reporters and reporters of all kinds — the very audience it hopes to serve, monetize, and help earn money for itself: part of the plan. by Post is to use micropayments (a feature not yet available on Twitter) to monetize news articles and reward high-engagement users.

Here’s everything you need to know about Post.

What is the post?

Founded by former Waze CEO Noam Bardin earlier this year, Post seeks to create a melting pot of multiple perspectives and news that inspires “meaningful discussions with friends, strangers, experts, and leaders.”

“Remember when social media was fun, introduced you to great ideas and cool people, and actually made you smarter?” the website description reads. “Do you remember when it didn’t waste your time and make you angry or sad?” When can you disagree with someone without being threatened or insulted? We want to bring that back with Post.

Additionally, Post is introducing a relatively new feature that allows users to purchase individual articles from as-yet-unknown premium news providers. The Post has not disclosed how it intends to distribute these micropayments.

Like Twitter, users can comment, like, share and repost content on their account, although accessing the platform can take a bit of time: currently launched in beta for some users, Post only accepts waiting list registrations and its interface. and the stream is not yet visible to non-members.

So far, the only example is the post.news registration page, where they ask for personal information, including your Twitter ID, LinkedIn account, and a brief description of yourself to join the waitlist. People old enough to remember chain letters will appreciate the only way to “cut the line and get early access”: by referring five people who use your unique link to sign up for Post.

“We’re just getting started, so we’re missing a lot of features, working on bugs, and just starting to deliver on our vision,” the website says. “Please be patient with us and help us build a kinder, more interesting place that represents our best selves.”

How is it different from Twitter?

The post allows users to write at any length, unlike Twitter’s 280 character limit.

It will feature “individual articles from premium news providers so you can access multiple perspectives, not just the ones you subscribe to,” as the Post put it.

It will also allow users to “tip creators of engaging content to help them create more, via in-app micro-payments.”

Other than that, Post has many of the same features as most modern social media platforms as users can like, repost, comment, etc. and the timing of these plans has not been specified.

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What is Post’s approach to content moderation and censorship?

While Musk is still reviewing Twitter’s content moderation plans – he recently told staffers he has the final say on content and the cut of moderation jobs amid mass layoffs – Post’s communications are rooted in at least one guiding principle:

“We believe that all humans are created equal, endowed with inalienable rights that include life, liberty and the pursuit of happiness, regardless of gender, religion, ethnic origin, race, sexual orientation, value net or their beliefs,” Bardin writes. “If you don’t agree with this principle, Post is not for you.”

He adds that Post is designed to give voice to a “marginalised majority; there are enough platforms for the extremists, and we cannot give them the place of the city”.

It remains to be seen exactly how Post intends to go about this, although Bardin suggests they will take a community approach to monitoring hallways.

“We believe in freedom of expression and will oppose any attempt by the government to censor our platform,” the site says. “However, we do have rules, which we plan to strictly enforce through content moderation, with the help of our community.”

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